Design Thinking is a methodology used by designers to solve complex problems and find desirable solutions for clients. It draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer).
Core Component is the five stages of the Design Thinking Process
The five elements of Design Thinking are utilised in each of Project Everest’s enterprises. The first element, ‘empathise’ requires team members (students) to observe and understand the user or audience – who in this circumstance are the local communities. Team members (students) will interact heavily with the local community to understand their experience and the context behind it. This stage is critical in defining any pains and gains that may (or may not) exist and determining the most effective approach to solving these identified social issues, in this way Project Everest adopts an integrated approach with the local communities. This involvement continues through the remaining elements of Design Thinking; define, ideate, prototype, and test. Furthermore, the concept of social enterprise requires the thorough commitment of local communities to employ and embrace the business model for its success, thus the entire success of the Project relies on local community engagement and participation.
The purpose of using Design Thinking is to achieve ‘Product Market Fit’ which is where the customer segment we are targeting is aligned with the value proposition we are offering. This is effectively determined when the end user pays in cash or equivalent for the socially beneficial product or service.