The methodology required to open these markets is based on co-creating products and services with the Bottom of Pyramid consumer (refer to our methodology section). The best time to do it is to engage with this consumer early in in a prospective entrepreneur’s career (whilst in their 20’s) when they are able to withstand the economic and travel hardships of building a social enterprise targeting this market.
Our view is that the optimal outcome for sustainability is to utilise Project Everest entrepreneurial methodology, in collaboration with the contextual understanding local communities and organisations have of their immediate environment, to solve selected social issues that fall outside the realm of what could be otherwise solved through conventional means, charity or government.
Project Everest is unique in its project application due to its social enterprise definition. Beyond this all PE Social Enterprises must have the following characteristics:
Socially Beneficial Product or Service
Product Market Fit
Healthy and Sustainable Cashflow
To achieve our promise of building socially beneficial enterprises based on our strict definitions Project Everest employs a core entrepreneurial methodology based on the following bodies of knowledge
The intent of our projects is to partner with established community-based organisations in the countries we operate and to not reinvent the wheel in seeking solutions.
Current projects are based on United Nations identified issues, defined under the Sustainable Development Goals, thus have support and recognition on the ground. These include access to clean drinking water, education, health, sustainable food production, effective use of natural resources, renewable energy.