Food security for the 475 million smallholder farmers around the world.
In addition to unpredictable weather conditions that greatly affect crop quality and often wipe out entire fields, farmers rely on traditional farming practices which although effective, are often not the most efficient. They have limited resources to ensure soil health (such as pH), which if managed properly, can have a drastic impact on the produce quality. Finally, farmers suffer from a lack of available and easy to interpret information about pest and disease management for their crops. Several farmers have informed PEV throughout the interview process that historically they have used Mortein as a pest management technique which has great implications for the health of their families and other potential consumers of the produce.
Niyatee Foundation – Our values and objectives are strongly aligned to this foundation and the two co-founders are actively engaged in its endeavours. The Niyatee Foundation has worked with thousands of households across the state of Odisha and works regularly with the government sector to achieve its objectives. An example of their work is the 200,000 women they have engaged with for economic empowerment projects, an indicator of their involvement and resources in this space.
Action Aid – we are working with Action Aid through their community engagement officers to appropriately access slums and villages to better understand how we can improve their lives through inherently beneficial products and services. Action Aid’s focus is predominantly on farmers, nutrition and economic empowerment of women.
The business model
KEy Value Proposition
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