Our purpose is to solve the world’s social issues using enterprise. It is at the core of why we do what we do and is the starting point to understanding our organisation and the decisions we make. We believe that by being an example through socially beneficial ventures and immersive education of the next generation we can change the guiding principles of what business is used for and see the actualisation of our purpose, not solely by us, within our lifetime.
Combined with our purpose is the second of three components to what makes up the core of Project Everest, our values. They are our rules around what we do and don’t do and interestingly are focused on building our internal culture as the engine for this global shift. These are: